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JRJeff ReynoldsCompass · Seattle

For sellers

Sell for what your home is truly worth.

Pricing a condo is not the same as pricing a house. Jeff prices to the building, the floor, and the moment, then markets to the buyer who is already looking for exactly what you own.

Homes sold
500+
Homes sold
Years in the market
20+
Years in the market
Top condo sale
$5.95M
Top condo sale
Client rating
5.0
Client rating73 reviews

Why a specialist

Selling a condo requires a specialist.

A condo sale turns on things a general agent never accounts for. These are where deals are won or lost.

01

You compete inside your building

Your real competition is not the neighborhood, it is the other units in your stack. Jeff prices and positions against the listings a buyer is actually comparing you to.

02

The building sells or kills the deal

Reserves, assessments, litigation, rental caps, and the resale certificate can end a sale in escrow. Jeff gets ahead of every one of them before you list.

03

Pricing is floor-by-floor, not by ZIP

View, exposure, floor, and stack move value more than a neighborhood average ever will. Jeff prices to the exact unit, then defends it with the right comps.

Selected results

A track record in the buildings that matter.

A sample of Jeff's condo sales across Seattle's premier towers and the Eastside waterfront.

Fifteen Twenty One Second Avenue

Penthouse

$5,950,000

Madison Tower

Penthouse representation

Represented

2607 Western Avenue

Waterfront condo

Represented

2200 Westlake / 910 Lenora

Belltown high-rise

Represented

The Regata

Eastside waterfront

Represented

The process

How Jeff sells your condo for top dollar.

01

Building-level market assessment

A full read of your building and your competition: active stacks, recent sales, absorption, and the resale-certificate items buyers will scrutinize.

02

Strategic pricing and positioning

A defensible price tied to your floor and view, with a launch plan built to create momentum in the first ten days.

03

Condo-specific marketing

Photography, story, and distribution built for a vertical home and the buyer who wants one, not a generic house listing.

04

Negotiation and close management

Jeff runs the offer, the resale-certificate review, and the close so nothing stalls the deal after mutual acceptance.

How Jeff markets your condo

Marketing built for a vertical home.

Elevated visual storytelling

Photography and video that sell the lifestyle and the view, not just the square footage.

Distribution matching the asset

The listing lands where your buyer actually looks, from the brand site to targeted paid placement.

Direct buyer targeting

Jeff works the building and the agent network directly. Many condo sales are made to a buyer who was already watching.

Scarcity and perception

Positioning and timing that make your home feel like the one to get, not one of many.

As someone who works in real estate, Jeff is a top 1% agent. When it came time to sell my home, I received a handful of referrals, met with over 10 other agents, and was most impressed by Jeff. He was thoughtful and strategic about my condo, ultimately selling my property for above asking, above every agent's estimate, and above my own expectations.
Eugene Cheng · Seller · Downtown Seattle · 2022
Jeff helped me sell my Olive 8 unit and buy at the Four Seasons Residences. He understands the luxury condo market in Seattle better than anyone I have worked with. His building-level knowledge made both transactions feel effortless.
Catherine Marlowe · Buyer & Seller · Olive 8 to Four Seasons · 2025
Fantastic experience selling our Belltown condo with Jeff. His marketing was key to getting a full price offer. We sold our condo in 25 days! The average 2 bedroom condo in the Downtown market is taking 120 days! Cannot recommend more strongly.
Carey Butler · Seller · Belltown · 2024

Get a pricing opinion

What is your home actually worth?

Send Jeff your building and unit and get a clear, defensible read on price, timing, and the prep that earns the highest return. No pressure, no obligation.

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206-794-1118
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